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Brand Identity
NFL
Equipment & Helmet

TENNESSEE TITANS

A ferocious modernization of the Titans' helmet and armor identity, inspired by Greek mythology, sword craft, and the fiery spirit of Nashville.

CLIENT
TENNESSEE TITANS / NFL
YEAR
2024
SERVICES
IDENTITY, HELMET SYSTEM, APPAREL
ROLE
LEAD DESIGNER

Titanic Armor & Finish Study

Engineered with an ultra-matte navy satin metallic shell accented by a silver chrome facemask. The central sword-sheath ridge line channels ancient Greek battlegear, designed to withstand high-impact collisions while projecting unmistakable power.

SWORD, SHIELD & TWO-TONE BLUE

Reimagining the Tennessee Titans required balancing deep Southern roots with an unapologetic, aggressive edge. The original identity drew inspiration from the Titans of mythology and the neoclassical heritage of Nashville. Our creative challenge was to sharpen those elements into high-performance visual weapons.

The resulting visual architecture elevates the primary two-tone blue palette — Navy and Titans Blue — while introducing metallic silver and crimson accents. From the helmet shell to custom numbers inspired by sword hilts, every touchpoint honors the fighting spirit of Tennessee.

“Titanium strength and Southern grit. A helmet and visual identity forged for battle on Sunday afternoons.”
Titans Helmet Panoramic HeroTitans Combat Identity StudyTitans Facemask & Chrome StudyTitans Stadium Graphic StudyTitans Detail FocusTitans Gameday Armor Showcase